Survey-based insights on values and attitudes outside the
Strategies for reaching the unchurched population
Grow Your Church from the Outside In: Understanding the
Unchurched and How to Reach Them
By George Barna
Buy It Now!
Drawing from extensive research among both churched and unchurched survey
respondents, Barnas latest book offers proven strategies for church growth and
evangelism. Barna cites statistics suggesting that about 180 to 190 million
people in the United States are not born-again Christians. Although many of
them would welcome a meaningful church association, about 100 million have not
attended a Christian church service anytime within the past six months. These
figures alone make the United States one of the largest unchurched mission
fields in the world.
This book explores the attitudes, beliefs and religious practices of
unchurched America and examines the changes that have occurred over recent
decades. Ideas for reaching out to this population come into focus as we begin
to understand their values and spiritual expectations. Barna also looks at
several churches that are successfully connecting with unchurched people.
Pastors and ministry directors will find practical tips and suggestions for
valid church growth. Lay people will be reminded of their critical role in both
attracting and retaining new members.
A Southern Baptist Convention entity supported by the Cooperative Program and theAnnie Armstrong Easter Offering® ©Copyright 2013 North American Mission Board, SBC