You are spiritually awakened and inwardly adjusting in order to be more effective in sharing the gospel, but how on earth do you reach out to the unchurched? How can the good news of Jesus Christ be meaningfully communicated to the enormous numbers of unconcerned people?
George Barna, the well-known Christian research specialist, has written "a book about evangelism in America" arising out of more than a decade of "research related to America's faith and its ever changing values and morality."
Evangelism that Works' emphasis is practical and its objective is to supplement Christians' evangelistic efforts with effective principles. Here are just a few:
Barna does not advocate a slick marketing scheme, but a nuts and bolts approach that works because of human diligence and divine intervention. He also reminds the reader that Satan will increase his attacks and that others will oppose those efforts as well. But souls hang in the balance and God has promised to help and reward those who obey.