• Survey-based insights on values and attitudes outside the church

• Strategies for reaching the unchurched population

Grow Your Church from the Outside In: Understanding the Unchurched and How to Reach Them

By George Barna
Regal
2002
165 pages

Buy It Now!

Drawing from extensive research among both churched and unchurched survey respondents, Barnas latest book offers proven strategies for church growth and evangelism. Barna cites statistics suggesting that about 180 to 190 million people in the United States are not born-again Christians. Although many of them would welcome a meaningful church association, about 100 million have not attended a Christian church service anytime within the past six months. These figures alone make the United States one of the largest unchurched mission fields in the world.

This book explores the attitudes, beliefs and religious practices of unchurched America and examines the changes that have occurred over recent decades. Ideas for reaching out to this population come into focus as we begin to understand their values and spiritual expectations. Barna also looks at several churches that are successfully connecting with unchurched people.

Pastors and ministry directors will find practical tips and suggestions for valid church growth. Lay people will be reminded of their critical role in both attracting and retaining new members.